The first time I heard of Ayanda Jiya was around 2016. When I heard her golden vocals over the radio, I legit thought she was an American singer. Imagine my surprise when I found out that she’s from Klerksdorp. The way she laced the bright and bouncy Teddy Pendergrass sampling beat made me want to “get my happy on”. Listen to Go Go Girl below & hear what I’m talking about.
Right now, R&B is an outsider genre of music in South Ahh (as the cool kids call it), so it would be tricky to gain a big following out here as compared to an international artist. Especially if you’re not singing on a house beat. Luckily for Ayanda, she managed to make gain some clout in the music industry. Evidence of this is her collabos with Lady Zamar, Stogie T, Ginger Trill, A-Reece and Ralf Gum, among others.
What sets her apart for me is her ear for beats. There is not one track of hers that did not make me nod my head. All of her singles have got that bounce. Got me thinking that she should have been a rapper. To call her sound Trapsoul would be lazy, but that is the only thing I can think of. Other than her singles, she released an EP in 2017 called To Whom It May Concern. The lead single that came from that is Outta Control, which you can watch/listen below.
Ayanda Jiya has the making to be an R&B great in this country, if only we stopped sleeping on her. Hence, it is our duty at Thinksllow to wake y’all up to her auditory wonders. She could have easily decided to trade in her current sound for an Afro Pop-ish one, but she has been maintaining that hip hop soul since day one. We appreciate artists that do not compromise on their sound and are free to do what is comfortable for them.
Be on the lookout for her album dropping later in the year called Ayandastand. As in “I understand”, geddit?
Her latest single “Falling For You” featuring A-Reece has been on rotation for a young minute. Get your life and listen to it one time. Thank me later.